Brands creating podcasts - Nearly can help
Branded podcasts are a great way to reach your company's audience and create personal connections through audio. Audio is also a powerful generator of multiplatform content. Not all brands are suited to creating podcast content but we can help identify that early on.
podcast, brands, branded content, content marketing, audio for brands, original stories for brands, sponsored content,
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Recent work

ARENA Rewired podcast artwork
Podcasts are an intimate audience experience

Well made podcasts are an escape, an information source and importantly a companion to the audience.


New shows that people love have become the weekly TV series of current cultural discussion, the cool band you discovered before anyone else and the source material for an interesting fact or story you can relay to friends. The medium inherently lends itself to intimacy and conversational sharing at the same time.

Enhance existing communcation channels

Podcasts can deliver greater audience experience allowing your organisation to spend more time with existing or potential customers.

 

With narrative audio techniques listeners can experience the sounds and personalities of your culture and the cultures the organisation is a part of.

 

They can also be the source of content on the organisation’s other digital outlets, build goodwill among peers and expand professional engagement.

ReWired for ARENA

The Australian Renewable Energy Agency (ARENA) engaged Nearly to create, produce and present a six-part podcast series about large scale solar farms around Australia.

 

The result was “ReWired”, a six episode podcast from regional Australian towns exploring the benefits of new solar farms and telling captivating local stories.

 

Each episode was about around 15 to 20 minutes. They were published on Apple Podcasts & ARENA’s blog with text and photos taken by Nearly.

 

We were also able to generate media attention for the projects through our existing media contacts.

Chris and Justin on site at the Narromine solar farm in NSW.

Scale Up for LaunchVic

Scale Up launchvic podcast tile

LaunchVic, Victoria’s lead startup ecosystem development agency, engaged Nearly to create, produce and present an eight-part narrative podcast series about a Melbourne-based tech startup that’s growing immensely.

 

LaunchVic’s goal is to showcase high-growth and high-value tech companies founded and headquartered in Victoria.

 

The result is Scale Up, stories of success and failure told buy company founders and anyone who’s shared their journey.

 

Scale Up’s third season will launch in early 2019.

Apple Podcast feature Scale Up

branded podcast services

We can start and finish anywhere along the branded podcast journey.

 

• Concept, format and creative services

• Identify talent

• Artwork & music creation or licensing

• Generate cross platform and complementary content

• All editing and engineering

• Distribution across podcast platforms (Apple, Google, Spotify, Stitcher and other apps)

• Monitor audience growth and evaluation

• Ongoing management

podcast advertising

Podcast advertising has proven to be a successful way to reach potential customers on a trusted medium.

 

Ads can be purchased as programmatic 30 second spots, dynamically inserted pre-recorded ads or host-read.

 

Contact us for a chat – hi@nearly.com.au

The research

80

of podcast audiences on average listen the whole way through their chosen podcasts

59

News, Current Affairs & Politics is the dominant genre

70

of 14-34 year old listeners choose smartphones to listen

20

of podcast audiences on average listen the whole way through their chosen podcasts

85

News, Current Affairs & Politics is the dominant genre

45

of 14-34 year old listeners choose smartphones to listen

Australian audience research by ABC Radio

Source: OzPod Audience Research 2016 (Australian Broadcasting Corporation)

 

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Murder Archives podcast tile
nearly media podcast logo

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