Listen on a smartphone, tablet or portable device
List home as a place to listen.
Listen to all or most of podcast episodes they download
Total US population 12+ familiar with podcasting
Total US population 12+ monthly podcast listeners
of listeners aged 12 - 54
Well made podcasts are an escape, an information source and importantly a companion to the audience.
New shows that people love have become the weekly TV series of current cultural discussion, the cool band you discovered before anyone else and the source material for an interesting fact or story you can relay to friends. The medium inherently lends itself to intimacy and conversational sharing at the same time.
Podcasts can deliver greater audience experience allowing your organisation to spend more time with existing or potential customers.
With narrative audio techniques listeners can experience the sounds and personalities of your culture and the cultures the organisation is a part of.
They can also be the source of content on the organisation’s other digital outlets, build goodwill among peers and expand professional engagement.
The result was “ReWired”, a six episode podcast from regional Australian towns exploring the benefits of new solar farms and telling captivating local stories.
Each episode was about around 15 to 20 minutes. They were published on Apple Podcasts & ARENA’s blog with text and photos taken by Nearly.
We were also able to generate media attention for the projects through our existing media contacts.
Chris and Justin on site at the Narromine solar farm in NSW.
LaunchVic’s goal is to showcase high-growth and high-value tech companies founded and headquartered in Victoria.
The result is Scale Up, stories of success and failure told buy company founders and anyone who’s shared their journey.
Scale Up’s third season will launch in early 2019.
• Concept, format and creative services
• Identify talent
• Artwork & music creation or licensing
• Generate cross platform and complementary content
• All editing and engineering
• Distribution across podcast platforms (Apple, Google, Spotify, Stitcher and other apps)
• Monitor audience growth and evaluation
• Ongoing management
Podcast advertising has proven to be a successful way to reach potential customers on a trusted medium.
Ads can be purchased as programmatic 30 second spots, dynamically inserted pre-recorded ads or host-read.
Contact us for a chat – firstname.lastname@example.org