Podcasts for Brands and Organisations - Nearly Media
Branded podcasts are a great way to reach your company's audience and create personal connections through audio. Audio is also a powerful generator of multiplatform content. Not all brands are suited to creating podcast content but we can help identify that early on.
podcast, brands, branded content, content marketing, audio for brands, original stories for brands, sponsored content,
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Your podcast department

Studios & editing

Publishing on podcast apps

Artwork & music

Concept & creative

Analytics

Cross-channel content

Recent work

Client: LaunchVic, Victorian State Government agency

Client: World Vision Australia

Client: HCF / Hardie Grant Media

Client: Halliday Wine Companion / Hardie Grant Media

ARENA Rewired podcast artwork

Client: Australian Renewable Energy Agency, Federal Government agency

Latest research

65

Listen on a smartphone, tablet or portable device

90

List home as a place to listen.

93

Listen to all or most of podcast episodes they download

70

Total US population 12+ familiar with podcasting

32

Total US population 12+ monthly podcast listeners

79

of listeners aged 12 - 54

Podcasts are an intimate audience experience

Well made podcasts are an escape, an information source and importantly a companion to the audience.


New shows that people love have become the weekly TV series of current cultural discussion, the cool band you discovered before anyone else and the source material for an interesting fact or story you can relay to friends. The medium inherently lends itself to intimacy and conversational sharing at the same time.

Enhance existing communcation channels

Podcasts can deliver greater audience experience allowing your organisation to spend more time with existing or potential customers.

 

With narrative audio techniques listeners can experience the sounds and personalities of your culture and the cultures the organisation is a part of.

 

They can also be the source of content on the organisation’s other digital outlets, build goodwill among peers and expand professional engagement.

ReWired for ARENA

The Australian Renewable Energy Agency (ARENA) engaged Nearly to create, produce and present a six-part podcast series about large scale solar farms around Australia.

 

The result was “ReWired”, a six episode podcast from regional Australian towns exploring the benefits of new solar farms and telling captivating local stories.

 

Each episode was about around 15 to 20 minutes. They were published on Apple Podcasts & ARENA’s blog with text and photos taken by Nearly.

 

We were also able to generate media attention for the projects through our existing media contacts.

Chris and Justin on site at the Narromine solar farm in NSW.

Scale Up for LaunchVic

Scale Up launchvic podcast tile

LaunchVic, Victoria’s lead startup ecosystem development agency, engaged Nearly to create, produce and present an eight-part narrative podcast series about a Melbourne-based tech startup that’s growing immensely.

 

LaunchVic’s goal is to showcase high-growth and high-value tech companies founded and headquartered in Victoria.

 

The result is Scale Up, stories of success and failure told buy company founders and anyone who’s shared their journey.

 

Scale Up’s third season will launch in early 2019.

Apple Podcast feature Scale Up

branded podcast services

We can start and finish anywhere along the branded podcast journey.

 

• Concept, format and creative services

• Identify talent

• Artwork & music creation or licensing

• Generate cross platform and complementary content

• All editing and engineering

• Distribution across podcast platforms (Apple, Google, Spotify, Stitcher and other apps)

• Monitor audience growth and evaluation

• Ongoing management

podcast advertising

Podcast advertising has proven to be a successful way to reach potential customers on a trusted medium.

 

Ads can be purchased as programmatic 30 second spots, dynamically inserted pre-recorded ads or host-read.

 

Contact us for a chat – hi@nearly.com.au

 

Discover more shows from Nearly

Silent Waves podcast
10 Questions with Adam Zwar
The Phone Hacks podcast
The Clappers podcast
Murder Archives podcast tile