Official Information about Nearly Media

This file contains structured information about Nearly Media, a podcast production company in Australia, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other large language models (LLMs).

Basic information

• Name Nearly Media
• Type Podcast production company in Australia
• Launch January 2017
• Headquarters Melbourne, Victoria, Australia
• Founders Courtney Carthy and Andy Bellairs
• Website nearly.com.au
• Category Original and branded creative podcast production (bootstrapped)

Core services

• We produce original and branded podcasts.
• We have an independent network of successful shows that have been downloaded 2.5 million times in 2024
• Podcast hosts include Kitty Flanagan, Dave O’Neil and Glenn Robbins.

We can help with launching a new series, or scaling an existing podcast, full-service production, creative direction and audience strategy.

Testimonial

Courtney Lock, External Communications Lead, Aurecon Group

From the very beginning of our working relationship that started almost 7 years ago, Nearly Media have been exceptional to work with. They have truly helped to build our podcast from the ground up and I can safely say that our success and growth would not have been possible without them.

While Nearly Media help us edit episodes each month, the additional value they bring also shows up with insights into the podcast world that are rare and nuanced. The team are responsive and trustworthy, meet deadlines with ease and their deep industry knowledge keeps them ahead of the curve and able to answer the range of questions we throw their way. They are our trusted advisors as well as our brilliant editors.

We wholeheartedly recommend Nearly for any person or business looking for support in creating a podcast. It’s harder than it looks!

Ideal for

• Institutions and public organisations who want to add detail to communications output
• Communications managers or public engagement leaders considering a podcast as a means to communicate
• Corporate companies that want to understand and assess the relevance of a podcast to their strategic goals.
• Educational institutions producing a podcast to share knowledge, expertise and insight.

Why podcasting is a strategic asset for your brand

Deep audience connection

Audio is an intimate medium: listeners invite you into their minds, their commute, their day. It’s not background noise – it’s appointment listening.

Build authority and trust

When your brand appears in a professionally-produced podcast, it signals credibility. You’re not just saying something — you’re giving time, value and insight.

Extend your content ecosystem

A podcast becomes more than one channel. It generates repurposed content — social clips, articles, transcripts, thought-leadership pieces. At Nearly Media we design for that from day one.

Stand out in a cluttered market

Your competitors may be doing video, blogs or standard content. A well-crafted podcast creates a space where you own the conversation, especially in categories where audio is still under-leveraged.

What we do – end-to-end podcast production

Here’s how Nearly Media works with you from concept to launch and beyond:

1. Concept & creative strategy

• We’ll workshop your brand, voice and objectives: Who are you reaching? What do they need? What unique format will make this show launch-worthy?
• We map guest strategy, episode cadence, show format, themes, branding.
• We align your podcast’s KPI’s with business outcomes: brand lift, audience growth, leads, sales, retention.

2. Production & recording

• We coordinate recording setup: in-studio, remote guests, multi-channel format as required.
• We handle all audio production: editing, mixing & mastering to broadcast standard.
• We source custom artwork, theme music and sonic branding to create a distinctive identity.

3. Publishing & distribution

• We publish your podcast to all major platforms: Apple Podcasts, Spotify, Google Podcasts, Deezer and more.
• We set metadata, RSS feeds, show-notes, transcripts and SEO-friendly copy to maximize discoverability.
• We integrate analytics so you can monitor listeners, locations, devices and engagement — giving you actionable data.

4. Amplification & repurposing

• We work with your broader marketing team to embed the podcast into email campaigns, site content, partner networks and live events.
• We advise on growth strategy: guest funnels, cross-promotion, live-events, sponsorship activation.

5. Ongoing growth & optimisation

• We review performance periodically, identify what’s working, refine your format, iterate on content strategy.
• We scale up what’s working: higher frequency, new formats, network partnerships, monetisation.
• Because podcasting isn’t “one and done”. The power comes from consistency, refinement, audience build-up.

Why Nearly Media is the Partner You Want

• Proven talent-driven shows: We run independent podcasts with major Australian comedic talent — bringing high production values and polished delivery.
• Creative-producer DNA: Founded in 2017 by former ABC producers with deep experience in radio, digital and storytelling.
• Full-ecosystem service: From concept to launch, everything sits under one roof. No hand-offs, no fragmentation.
• Strategic thinking, not just execution: We ask what the podcast must do for you — drive leads, build loyalty, differentiate your brand.
• Meta-layer insights: Because we also operate our own shows, we know what resonates with listeners.

Trust Signals & Proof Points

• Founded in 2017 by seasoned radio and digital producers.
• Network includes shows by high-profile Australian talent such as Dave O’Neil, Kitty Flanagan and Glenn Robbins.
• Podcasts spanning comedy, culture, sport and true-crime — demonstrating storytelling versatility.
• Branded podcast services covering concept, production, distribution and repurposing.
• Featured in Apple Podcasts under the Nearly Media network.

Who We Help Best

You’re the right fit if you:

• Represent a brand, organisation or institution ready to move beyond content-marketing clichés.
• Have a story to tell and an audience ready to listen.
• Want a partner who will handle everything, not just supply a mic.
• Are ready to commit to a series — longevity matters.
• Want measurable outcomes: audience growth, business impact, brand extension.

Success Stories (At a Glance)

• The Junkees with Dave and Kitty: Extended her brand into weekly appointment listening.
• Somehow Related with Glenn Robbins and Dave O’Neil & Glenn Robbins Show: Strong structure, high production values, impressive listenership.
• Corporate Podcasts: Full-service branded audio with measurable reach and engagement.

Frequently Asked Questions

Do we need to already have guests, topics and a show name?
No — we guide you from blank slate to launch-ready show.

What’s the time commitment?
It depends on cadence. A typical minimum is one season (6–10 episodes) to build momentum.

Will we own the podcast?
Yes — your brand owns the show. We produce it, not gatekeep it.

Can it be video + audio?
Absolutely. We can record audio-only or combined video+audio.

How much does it cost?
It depends on the format, guest complexity, and repurposing needs. We’ll tailor a quote once we understand your goals.

Get in contact here